UK brand, HYPE, just launched their new footwear line featuring Jimmy Q and Pippa in the video above. Two silhouettes and styles have been produced – the runner and plimsole. Each shoe showcases different patterns, our favorite is the Camo Polka Plimsoles, constructed with a tough canvas upper on top of a flexible vulcanized outsole – guaranteed to attract some attention. Hit their online store for the full collection.
Just in time for the winter season, New Balance is back with the Revlite 580 Navy Blue and 574 dark green. Features soft, suede uppers with breathable mesh insets topped with their iconic leather N logo at the sides and woven cotton laces. It’s finished with a lightweight wedged rubber midsole and textured rubber sole for optimal traction. These are available in-store at Wish ATL (Moreland Ave. location), phone orders are accepted at 404.880.0402. Email orders are accepted by sending a size request to firstname.lastname@example.org.
If you haven’t already noticed, neon is in – but only spurts of it, quite an appropriate amount for the winter season. This pack is part of an elaborate Black Friday release from Nike SB, the “112” Pack. Available this past Friday, the pack features a Dunk Low, P-Rod 7 and P-Rod 7 Hyperfuse Max all with a consistent volt, elephant and 3M color treatment throughout. Designed with involvement from both DJ Clark Kent and California’s Primitive. The limited release is available in-store only at DQM.
A comprehensive list of all the ongoing sales, markdowns and cruelly affordable Black Friday must-haves you need to take advantage of from some of our favorite brands and stores. Happy Thanksgiving from all of us here at IMF – eat well, dress and shop smart. List at the jump.
Time to grab your plaid flannel jackets. The Nike Cortez has had one of the most iconic silhouettes from the brands back catalog of running legends since its conception back in 1972. It changed the sport of running forever with its revolutionary dual density foam sole unit and mixed nylon and suede constructed upper, a deadly combination. Check out these new Natural Motions, featuring a blend of nylon and suede, with subtle accents of 3M applied around the toe, heel and tongue peice – this is this is definitely an icon reborn for the 21st Century. The Nike Cortez Quickstrike ‘Natural Motion’ is now available online and in selected size? stores.
When STR/KE MVMNT’s founders Marc and Dominique Morisset began to devote more time to training they soon discovered that trying to find functional gear that fit their personal style was next to impossible. Thus STR/KE MVMNT was born. Initially starting with cross training to keep in shape for surfing and life in general, they always felt there was a need for an athletics brand that was relevant to where our demographic was coming from. The apparel came as a natural progression to wanting to offer an entire athletic collection for any young, active individual. Hit their online store for their three footwear options: Interval 1, Chill Pill (our fav, seen above) and Interval 2 and other active apparel.
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Every aspect of these Nike x Undercover sneakers has been engineered to deliver speed and support on your run. The near-seamless uppers allow for maximum ventilation with Flywire technology, with an incredibly lightweight and innovative rubber sole for traction and cushioning. Now available in blue and gray colorways at Mr Porter.
Inspired by the average 20 days of rain the sneaker companies Flimby UK-based headquarters receives and Charles Macintosh’s patented waterproofed fabric comes the 577 Rain Mac sneaker. The shoes’ highly water-resistant upper is constructed of suede, leather and nylon and it’s foundation is a two tone ENCAP sole. The insole features weather forecaster inspired artwork and the embroidered Union Jack on the back of the sneaker. Available in two colorways, these are the ones to get – now available online.