IMFmag

In with the new, so be sure to check out Mishka’s winter sale online as well.

Shot by Jason Shaltz and modeled by Shaun Ross, the Мишка Spring ’13 Lookbook shows that cool comes from a confidence within. Make a statement with every step – whether you’re walking up the stairs of a dank DIY venue, turning up the local White Castle at 4am or simply standing in a stairwell contemplating the universe’s navel. Мишка’s Spring ’13 Loobook teaser hints at a deceptively sophisticated cut and sew line, but make no mistake: the classic collection of caps, beanies, accessories and graphic tees that feature the brand’s iconic logos—like the keep watch—are still present. – MISHKA

Video shot and edited by Wilfredo Suarez. Oh, and the (NSFW) MISHKA 2013 calendar is now available online.

Eyeballs roasting on an open fire. Death Adder nipping at your nose. Rap songs being sung by a sentient triangle, and folks dressed up like Cyco Simon. Everybody knows: it’s almost time for Mishka’s Holiday Collection. Yes friends, the Holiday Collection is just around the corner, and it’s a doozy. Everything you could want, from sweatshirts and jackets (including those of the puffy variety), scarves, beanies, shirts, and more. As always it’s coming with a lookbook, and also as always we’ve put together a little teaser video to give you a taste. – Mishka

All of the Chicago-based artists and friends featured in this video are dressed to the nines with Мишка’s Fall 2012 Collection, which is chock full of everything you could need for the season, from jackets heavy and light, numerous button ups in flannel and otherwise, hats of the snapback, fitted, and pom variety, a hodgepodge of accessories, and of course – as always – all the graphic tees your heart desires. All that and even more is coming your way sooner than soon with our Fall 2012 Collection. Video shot and edited by Cornelius Kite. – MISHKA

The entire summer collection is now available online.

A few weeks ago, using our Tumblr (future!) we dropped another one of our patented extra-curricular Lookbooks, showing off the best of our Summer 2012 Collection as worn by member of Мишка Skate Team member Spencer Nuzzi. The numerous shots – as captured by photographer Cameron Sanchez – featured Nuzzi doing what he does best: laying metaphorical waste to the streets of the sunnier, lefter coast, gleaming that cube to a blinding polish. – MISHKA

For this installment we headed to the Bay Area, enlisting Bloglin contributor and all around Мишка man Zachg to round up a who’s who in the rising San Francisco/Oakland scene. Decked out in all our brand new gear, these 9 artists hit the streets of The City with Brandon Tauszik there to shoot and edit the whole thing. From Мишка veterans Main Attrakionz to new friends like master twerker Chippy Nonstop, Antwon and Bad Slorp, and production duo Friendzone, the Lookbook has it all.

Whether you’re getting blazed at the scenic view with The Jealous Guys, crate digging with Anticon founding member Jel, skating with collective the Ontask Family, lounging out with Quelle Chris, or partying up with Trill Team 6, you can rest assured you’ll look great in something from Мишка Summer 12. Peep the video, start picking your favorite items, and lookout for the lookbook to drop next week. And oh yeah: the collection? It’s available now. – MISHKA

Another installment in the long and fruitful combination between beautiful women and sparse clothing, a partnership that’s been winning hearts and minds for centuries, is our upcoming supplementary Spring 2012 Lookbook shot by Rae Threat and Kimberly Kane. We’ve employed the talented Ms. Threat before, most recently for the Fall 2011 shoot featuring Andy San Dimas and Jessie Andrews.

This time it’s got more girls, more locations, and – of course – more guns. Rae and compatriot Kimberly Kane rounded up the one and only Belladonna, blonde bombshell Charlotte Stokely, the gorgeous Gracie Glam, and last but not least, Aiden Ashley and got them into (and out of) some of the best Spring 2012 items.

The video above, shot by Ryan Pardeiro, is just a teaser of all the carnal and sartorial goodness you’ll be getting when the Lookbook drops this Thursday. So enjoy the video, be jealous you weren’t one of the kids hanging out at the skate park that day (you’ll see), and look out for the whole enchilada on Thursday. – MISHKA