In anticipation of her debut forthcoming album Ora (due August 27th in UK), Roc Nation’s rising songstress Rita Ora, who is riding high off her dual singles “R.I.P.” and “How We Do,” delivers the next official offering off the upcoming project — a spunky penned UK to U.S. anthem “Roc The Life,” which also features background vocals from The-Dream, who also contributed to the lyrics as well. You can stream the song under the hood, plus also view her most recent performance of her hit “R.I.P.” at the Wireless Festival & peep the deluxe LP art for Ora (above).
By now you may have seen a bevy of interviews with the UK gal Rita Ora. And of course, the same questions are asked over and over again. But in this clip, during a recent trip to the left coast for promotional purposes, Rita Ora speaks exclusively with Power 106’s/LA Leakers’ Justin Credible where she delves into the creative process of her Biggie inspired single “How We Do (Party & Bullshit)”, then segues into a more in-depth chat about what people can expect from her debut album (stating that it was influenced by genre(s) of music such as No Doubt, Pac, Biggie and Jay-Z), surprising folks with the diverse LP itself, her previous gig of selling sneakers, and lastly, on how life has changed since signing with Roc Nation.
Last night was an epic one in the Big Apple. Along with Canadian bred singer The Weeknd making his debut in NYC at Music Hall of Williamsburg, another up-and-comer, Rita Ora, made her stateside debut at the S.O.B.’s. Here’s a few fan clips captured from the concert as she performs her latest singles, “R.I.P.” (above) and “How We Do (Party)” (below.) Also, Brilliantly Blunt & JDS provide a recap of the Weeknd’s intimate set from his show as well.
The new face of Hovito’s Roc Nation, UK native Rita Ora, delivers the visual to her single “How We Do (aka Party & Bullshit).” Here’s some additional info about the clip as well as details regarding the newcomer’s upcoming campaign:
Shot in Los Angeles and directed by Marc Klasfeld, the video for “How We Do (Party),” celebrates and captures the essence of youth and the freedom of partying. The undeniable hit features Rita and her fellow partiers singing, “We’re tearing up the town, ’cause that’s just how we do” over production duo The Runners’ irresistible guitar and drum driven beats.
The inevitable success of “How We Do (Party)” led to Roc Nation/Columbia Records partnering with Clear Channel Media and Entertainment for a two-week-long on-air/online Artist Integration campaign beginning April 18th to launch Rita’s debut U.S. single. The program will include a series of on-air artist profile spots with Rita that will run across more than 100 Clear Channel’s Contemporary Hit Radio (CHR) and Rhythmic CHR stations nationwide. The campaign will drive listeners to download the single at iTunes, and direct fans to local station websites where they can find more information about Rita. As part of the Artist Integration Program, one winner and guest will receive a trip to London to see Rita open for Coldplay this summer. The winner will receive the “rockstar” treatment and ride with Rita to the show and hang out with her backstage prior to her performance.
There’s no denying this young gal’s talent and, hmm, freshness upon this teetering music scene. A pat on the back for the God Jay Hova…for sure. But, as the saying goes, if it ain’t broke why fix it? The reason being — this latest cut — which was prematurely leaked and stamped as a demo, “I’m Ready” by Drake served as a suitable fit for the Canadian’s magically tweaked studio vocals, and one can argue, this single, by all means should have been intended for him…on whatever project for that matter (with some of the lyrics adjusted, of course.) Umpteen years later, or more-or-less months later, the version re-recorded by Roc Nation’s newest artist Rita Ora has surfaced onto the internet, and although it stands as a fairly modest attempt — differing a tad bit from the previously earlier version of the pending finished product, some say, such as me, firmly believe Drizzy shouldn’t have passed this one up. Not taking away from Rita, who does well on this, but considering how long the reference has been making its rounds within the blogosphere realm — it was untouchable — especially when you tack on a forgettable verse by umm, Tinie Tempah.
