DAILY 04/03

Houston ‘s very own The Niceguys are no stranger to the IMF Team, and they were recently representing H-Town to the fullest at SXSW 2013. They put together a dope recap of their time there, and it serves as the latest installment of their Nice Shorts series. Their latest project, James Kelley is available now!

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DAILY 04/02

We had the team at Hypebeast pass through the new Life Store last week to take some shots of our new space and speak us about the ideas behind the store and how it has evolved since opening The Goodhood Store back in 2007. – Goodhood

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Young Gii — the born and raised Bahama/Chicago transplant — drops the visuals to his first single off his next mixtape I Am Young Gii (Extended) and let me tell you that if you’re at work you might want to wait till you get to the crib. Directed by Andre Velez — of Wava Media — the video is full of that braggadocios bravado and of course some serious eye candy to stroke anyones ego!

Young Gii has definitely come a long way and with his passion to become more than just a local rapper, “Ego” is just a preview of whats to come from Young Gii in 2013. If you want more info and his other mixtapes — I’m So Ill hosted by the well-known Chicago DJ Sean Mac, Step Into My World and I Am Young Gii hosted by the legendary Don Cannon — head on over to iamyounggii.com.

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Dubbed as his first “viral video” Drake keeps the visual simple with a bevy of women, presumed loud and beach volleyball (I guess that’s the wave in T. Dot). With all the black-lights its tough to decipher the motivation behind the video; perhaps Drizzy is just going along with the song, surrounding himself with the members of his team. His upcoming project Nothing Was The Same should be out later this year

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DAILY 04/01

Hit the jump for a closer look. Now available online.

The Hundreds is pleased to announce the unveiling of the world’s most expensive diamond-encrusted gold chain, in collaboration with acclaimed jeweler to the stars and IF & Co. founder Ben Baller. Ben Baller is an LA-based, Korean-American jeweler who launched IF & Co. jewlers in 2004 in South Los Angeles. Ben’s clientele has included the likes of Michael Jackson, Kanye West, Justin Bieber, Floyd Mayweather, Jr. and Tom Cruise, just to name a few. In response to IF & Co.’s recent prosperity, Ben Baller debuted a reality series on September 26, 2012 chronicling the master jeweler’s rise to fame.

The Hundreds by Ben Baller chain weighs in at a whopping 26 kilos of 18k gold (this includes both chain and pendant) and is composed of a total 700 carats of diamonds, comprising 16 solitaire 1-carat VS1 E color diamonds and 2090 brilliant round solitaire diamonds ranging from .25 to .34 carats – all certified for VVS1 clarity and presented in a remarkable, achromatic D-grade coloration. The chain and pendant altogether retail at a staggering $3,115,000 USD. – The Hundreds

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Spring is all about new beginnings, a time to start fresh. March 29th, 2013 marks the release of Stussy’s first printed biannual, launching a new way to see the Stussy Tribe stories and our Spring ’13 collection. – Stussy

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Main homie Aliyo sits down with 8&9 Clothing on a three day party spree starting at a Ocean Drive Magazine event in Miami, the grand opening of the Hard Rock Hotel in Cancun, Mexico, and a Miami Night at Arkadia. Shot and Edited By RobDade.

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Melanie Fiona releases a dope cover of Wale’s hit single Bad. She definitely gets bonus points for recreating the beat with her own voice.

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